Yembe! in BIME 2022
If one thing is clear, it is that BIME reaffirms itself every year as the event that brings together the largest number of professionals in the music industry, combined with other sectors such as audiovisual, which each It is becoming more consolidated as a strategic part of BIME to bring together professionals from both industries through the value of music.
The meeting, held at the Euskalduna Palace from October 26 to 29, and in which Yembe! had the honor of participating once again in one of the tables that were part of the program and one of the workshops that were given as an official partner of BIME.
More about the event
The first of them was titled “How music vitamins content and brands” and was moderated by Omar Tenani (Founder of Yembe!)
In it, the guests shared the value of music in the content, the return of both business and notoriety, and some success stories were discussed in which music consolidated its success.
In the presentation we have the participation of great professionals from the national and LATAM sector, such as Agus Cantero (Creative Director of Banijay Iberia), Miguel Olivares (Founder of La Despensa) and Mónica Zuluaga (Director of Digital Marketing and Innovation of Caracol Televisión)
On the other hand, Sandra González (Producer and Licensing Manager of Yembe!) participated in the workshop “Musical supervisors – The part that intervenes”, led by “Europe in Synch” which brought together the experience of synchronization and music licensing experts, music supervisors and editors.
In this workshop, big names on the international scene were also present, such as Markus Linde (Thag’s Agent), Nis Harvey Bogvad (Copenhagen Film Music) and Jonathan Finegold (Fine Gold Music, NYC, US) that for more than two hours brought the audience closer to the complex “behind the scenes” that exists between synchronization, licensees, representatives and final clients.