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Ima Banijay & Yembe!

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IMA will work alongside Banijay Iberia productions to enhance the visual identity of both its existing portfolio and upcoming original IP. Additionally, IMA will work with broadcasters and platforms, providing boutique creative solutions and services to clients. With a global perspective, Banijay Iberia adds to its content production the possibility of creating and producing On Air campaigns and promotions.

Pilar Blasco, general director of Banijay Iberia, comments: “Thanks to the launch of IMA, Banijay Iberia offers an even more diversified service. To the creation and production of content, we now add the possibility of developing creative campaigns. This new initiative led by Agus Cantero, an expert with a long and proven professional career, allows us to take advantage of our experience and talent even more.”

Cantero began his career in television in 1999, with a role on the Canal+ Imagen team. In 2005 he participated in the creation of the Cuatro channel, where he assumed the direction of Image and Communication On Air. From 2011 to 2013, as a freelance creative director, he worked for Discovery Channel, La Sexta, Canal +, Mediaset and Calle 13 (Universal). Since 2013 he has been Zeppelin’s Image Director, creating and supervising the visual identity of content such as FAMA a Bailar (Floor Filler), which is nominated for Best Photography at the Iris Awards, and El Puente (The Bridge), which is included in the list. MIPTV’s Fresh TV, nominated for Best Reality Show at the International Format Awards and candidate for Best Photography at the Iris Awards, as well as its associated promotional campaigns.

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Digital Kit Program. Co-financed by Next Generation (EU) funds from the recovery and resilience mechanism.
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